Thursday, August 6, 2009

aLL bOut zArA.


dA fOUnder Of ZARA, Armancio Ortega, Open dA fiRst ZARA stOre iN 1975. Da fiRst ZARA store was lOCated On a cEntraL streeT in LA Coruna. Upon da SuCCEss ZARA format, da FIrm starteD tO expand and opEned furtheR stORes.

Its first store featured low-priced lookalike products of popular, higher-end clothing fashions. The store proved to be a success, and Ortega started opening more Zara stores in Spain. By the early 1980s, Ortega had begun formulating a new type of design and distribution model. The clothing industry followed design and production processes that required long lead times, often up to six months, between the initial design of a garment and its delivery to retailers.


Zara's PrOducT

zara stores have 7 basic product lines: men's clothing and women's clothing. As of 2007, each of these lines consist of 5 sub-sections. These sub-sections are Lower Garment, Upper Garment, Shoes, Cosmetics and Complements. Zara's catalogue also includes a line for children's clothing. Currently their sizing on women's clothing goes to a US size 12 or a UK size 16 or extra large.

An article in Businessworld magazine describes Zara's fashion strategy as follows: "Zara was a fashion imitator. It focused its attention on understanding the fashion items that its customers wanted and then delivering them, rather than on promoting predicted season's trends via fashion shows and similar channels of influence, which the fashion industry traditionally used."


Women Dress



Forget the rest! You'll always look your best with the sexy 'Zara Dress' from Trina Turk. Empire waistline with beaded accents. Low V-neck and back. Sleeveless. Zipper at the back. 35 approx. dress length. Materials: 93% silk and 7% elastane. Contrast: 82% Rayon and 18% silk. Lining 1: 56% acetate and 44% viscose. Lining 2: 100% polyester. Dry clean only. Made in the U.S.A.
Orvis Linenweave Big Shirt - Embroidered, Long Sleeve - For Women
CLOSEOUTS. Orvis' Linenweave Big Shirt features delicate, feminine leaf embroidery (with tiny sequin flowers) at the band collar and the crisp feel of Mother Nature's linen. Lightweight, for cool comfort Nylon adds strength Spandex stretch for fit and mobility Button front Long sleeves 53% linen, 45% rayon, 2% spandex Machine wash/dry Relaxed Fit CLOSEOUTS


Chaser - Run DMC More Big Bling Scoop Neck Women's Shirt, Mineral Wash Grey

100% Rayon (Soft/Sheer Top). Design brought to you by Chaser Merchandising.


sTOreZ





As of December 2008, there are more than 1,500 Zara stores around the world, distributed as listed below:



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